About Us

Finisya as its name suggests was inspired by the Phoenicians who occupied a narrow tract of land known today as Lebanon and are famed for their outstanding commercial and maritime expertise as well as their honest trading practices. They were recognized for building a trade route that lasted for a Millennium! The Phoenician trade has helped facilitate the exchange of cultures, ideas, and knowledge. Like the Phoenicians Finisya aims to provide and facilitate the exchange of expertise, ideas and knowledge in the Food and Beverage Industry.


A successful restaurant is the best experience an F&B investor can live; however, it is also an extremely demanding and risky business. Today over 70% of restaurant businesses in GCC close within 5 years of operations due to multiple factors mostly related to poor or costly start-up decisions, emotionally driven expectations as well as lack of operational experience and resource management. The worst of all reasons are misguided recommendations or inflated forecasts by many so called industry specialists. We want to use our expertise and credibility to provide a transparent, realistic, and professional consultancy to new and existing F&B businesses.


We want every F&B entrepreneur to have a professional, resourceful, expert, and reliable support when needed for making the best people and business decisions.


We bring trust, transparency, and quality to the F&B business consulting industry. We inspire our employees and clients to do the right thing and make the best business decisions at every step and every opportunity.


Our holistic restaurant starts up and management approach aim at realistically assessing F&B ideas’ potential for success, focusing on best start-up cost management then insuring highly efficient operations while maintaining strong quality standards. Our focus and priority are always the people employed by the business as they truly make all the difference.

The Leadership Team

Omar Maharsi

Managing Director

Omar has more than 14 years of experience in the Food & Beverage Industry, he started his career on the floor and in kitchen operations and grew over the years to become an exceptional and strategic F&B operations leader opening & Managing over 40 Restaurants in UAE.

Ahmad Maharsi

Co-founder & Managing Partner

An experienced business and human resources consultant holding an MBA degree and having over 17 years of business consulting, organization planning, change management, employee engagement and people development experiences. 

Aya Al Wazzi

Architect & Interior Design Manager

Aya is a certified Architecture Engineer and a talented interior design artist. Aya leads the designing phase of F&B projects including concept, exterior and interior design, she also handles architectural drawings and site supervisions.

Sajan Karunanayake

Creative Design Manager

An experienced branding scientist with demonstrated experience in UAE marketing and advertising industry. Expert in branding, graphic design, packaging design, social media photography & artwork, web design, digital content creation, motion graphics, and video production.