About Us

Finisya is inspired by the Phoenicians, renowned for their lasting global trade routes, which promoted expertise and ethical commerce.

About Us

The Phoenicians also pioneered knowledge sharing and maintained trade routes for millennia.

About Us

In the Food and Beverage Industry, Finisya strives to emulate this legacy by Facilitating the exchange of expertise and ideas.

Introduction

A famed restaurant is often one of the greatest experiences a successful F&B entrepreneur can live; however, it is also an extremely demanding and risky business. Today over 70% of restaurant businesses in the GCC region close within 5 years of opening due to multiple factors mostly related to poor or costly start-up decisions, poor planning, emotionally driven expectations as well as lack of operational experience and resource management. At Finisya we utilize our extensive expertise and credibility to provide a transparent, realistic, and professional consultancy for F&B entrepreneurs in order to guide them toward long term success.

We want every F&B entrepreneur to have a professional, resourceful, expert, and reliable support when needed for making the best people and business decisions. In short, we are here to bring trust, transparency, and quality to the F&B business consulting industry.

Our comprehensive restaurant startup approach thoroughly assesses F&B concepts for success and follows proven processes for flawless business setup and execution. Additionally, we actively assist existing restaurants with comprehensive full management services.

We educate and inspire our employees and clients to do the right thing and make the best business decisions at every step and every opportunity. We focus on having strong financial, HR and operating procedures while give priority to hiring, developing and retaining the best people.

The Management Team

Ahmad Maharsi

Co-Founder & Business Director

An exceptional business leader holding an MBA degree and amassing over 20 years of multinational business consulting, organization planning, change management, human resources, business development, and people development experiences.

Omar Maharsi

Co-Founder and F&B Director

Omar has more than 15 years of experience in the Food & Beverage Industry, he started his career on the floor and in kitchen operations and grew over the years to become an incomparable F&B operations leader opening and managing over 150 Restaurants in UAE.

Aya Al Wazzi

Interior Design Manager

Aya is a certified Architecture Engineer and a talented interior design artist with over 7 years in the field . Aya leads the designing phase of F&B projects including concept, exterior and interior design, she also handles architectural drawings and site supervisions.

Dana Tarabay

Landscape & Design Manager

Dana is an experienced interior designer and F&B consultant with over eight years of experience in the field. Having a Master's Degree in Landscape Architecture Dana has a keen eye for detail and is always looking for innovative ways to incorporate design elements that align with the client's brand and vision taking a holistic approach to design.

Essaid Taghra

Operations Manager

Essaid has more than 15 years of experience in the F&B industry working in reputable global brands in the UAE. He has strong expertise in managing day to day restaurant operations, ensuring efficient and effective operations, setting service standards and handling the supply chain.

Muhamad Sabith

Creative Design Manager

Muhamad is a creative designer specialised in minimalism & simplicity. He’s experienced in creating logos, building branding profiles, photography and artwork. Both his technical and intellectual skills support the creating of outstanding brands and creative works.

Asif Mehmoud

Accounts Manager

Asif is a highly skilled and experienced Finance professional with specialization in the F&B industry. He has extensive knowledge in financial planning, budgeting and cash flow management as well as UAE Tax Laws. Asif and his team ensure accounting, bookkeeping, and costs control services are done with perfection.

Fahazmin Lantra

HR & Admin Executive

Fahazmin holds a Diploma in Psychology & Counselling and has majored in HR and Business Management. With a strong understanding of human behaviour and extensive knowledge of HR, she strives to create a positive work environment and ensures smooth function of all administrative operations, payroll and recruitment activities.

Vivien Milla

F&B Manager

An accomplished F&B professional and restaurant management expert with over 12 years of industry experience. Vivien has a wealth of knowledge and expertise of F&B operations having worked as a Restaurant Manager in several well-known brands. Vivien provides complete F&B support during both the pre-opening, and post-opening phases of restaurants and coffee shops.