About Us
Finisya is inspired by the Phoenicians, renowned for their lasting global trade routes, which promoted expertise and ethical commerce.
About Us
The Phoenicians also pioneered knowledge sharing and maintained trade routes for millennia.
About Us
In the Food and Beverage Industry, Finisya strives to emulate this legacy by Facilitating the exchange of expertise and ideas.

Introduction

A famed restaurant is often one of the greatest experiences a successful F&B entrepreneur can live; however, it is also an extremely demanding and risky business.

However, it is also an extremely demanding and risky business. Today over 70% of restaurant businesses in the GCC region close within 5 years of opening due to multiple factors mostly related to poor or costly start-up decisions, poor planning, emotionally driven expectations as well as lack of operational experience and resource management.

At Finisya we utilize our extensive expertise and credibility to provide a transparent, realistic, and professional consultancy for F&B entrepreneurs in order to guide them toward long term success.

Know more about us

01
Why we are here?

We want every F&B entrepreneur to have a professional, resourceful, expert, and reliable support when needed for making the best people and business decisions. In short, we are here to bring trust, transparency, and quality to the F&B business consulting industry.

02
What do we do?

Our comprehensive restaurant startup approach thoroughly assesses F&B concepts for success and follows proven processes for flawless business setup and execution. Additionally, we actively assist existing restaurants with comprehensive full management services.

03
How we do it?

We educate and inspire our employees and clients to do the right thing and make the best business decisions at every step and every opportunity. We focus on having strong financial, HR and operating procedures while give priority to hiring, developing and retaining the best people.

The Management team

Omar Maharsi

Co-Founder and F&B Director

Omar Maharsi Co-Founder and F&B DirectorOver 20 Years in F&B

Omar specializes in crafting visionary F&B strategies, driving innovation, and ensuring long-term growth for our clients. His wealth of operational expertise gained in opening and managing over 100 F&B businesses helps businesses achieve a competitive edge in the industry.

Ahmad Maharsi

Co-Founder and Business Director

Ahmad Maharsi Co-Founder and Business DirectorOver 20 Years in Business Management

Ahmad’s expertise in business planning and strategy ensures each project starts with a clear vision and strong foundation. With experience in organizational planning and business setup at top American Fortune 500 companies, Finisya clients get an edge for efficient execution.

Jamal Merhi

Operations Manager

Jamal Merhi Operations ManagerOver 15 Years in F&B

Jamal brings a wealth of expertise in multi-location management, cost control, customer service excellence, and business growth strategies. He ensures that day-to-day operations run smoothly while driving performance and operational success across projects.

Jamal Merhi

Operations Manager

Vivien Gaye

F&B Manager

Vivien Gaye F&B ManagerOver 15 Years in F&B

Vivien’s deep knowledge and hands-on expertise in Front of House (FOH) development, customer engagement, and F&B operations ensure exceptional guest experiences and effective team development.

Vivien Gaye

F&B Manager

Asif Mehmoud

Account Manager

Asif Mehmoud Account ManagerOver 15 Years in Accounting

Asif brings precision and financial insight to every project, managing budgets, overseeing cost control, and ensuring sound financial practices to support your business’s profitability.

Asif Mehmoud

Account Manager

Trisha Mae

Procurement & Cost Control Specialist

Trisha Mae Procurement & Cost Control SpecialistOver 5 Years in Cost Control and Inventory Management

Trish ensures cost efficiency by managing procurement processes, maintaining supplier relationships, and implementing effective cost-control measures to optimize inventory management and operational budgets.

Trisha Mae

Procurement & Cost Control Specialist

Katherine Nisay

HR Specialist

Katherine Nisay HR SpecialistOver 5 Years in HR and Admin Support

Kat provides comprehensive HR support, including payroll management, employee relations, and performance improvement, fostering strong and motivated teams.

Ahalya Sudheer

Creative Designer

Ahalya Sudheer Creative DesignerOver 5 Years in Graphic and Motion Design

Ahalya’s creative expertise in graphic and menu designs ensures that the brand’s visual identity stands out, attracting and delighting customers.

Nor Caldozo

Recruitment Specialist

Nor Caldozo Recruitment SpecialistOver 10 Years in Recruitment

Nor delivers exceptional recruitment services, identifying top talent to build teams that align with the business’s vision and operational needs.

Aya Al Wazzi

Interior Design and Aesthetics

Aya Al Wazzi Interior Design and AestheticsOver 10 Years in Interior Design

Aya, an experienced architect, ensures that the restaurant space is not only visually striking but also functional and operationally efficient. Her expertise blends aesthetics with practicality, enhancing the dining experience.

Dana Tarabay

Landscape and Design Manager

Dana Tarabay Landscape and Design ManagerOver 10 Years in Interior Design

Dana is an experienced interior designer and F&B consultant. With a master’s degree in landscape architecture, she takes a holistic approach, incorporating thoughtful design elements that reflect the client’s vision and brand.

Ian Razon

Culinary Consultant

Ian Razon Culinary ConsultantOver 10 Years in Menu Engineering

Ian is a Head Chef and Culinary Consultant with a proven track record in menu innovation, optimizing kitchen operations, and leading diverse teams. He helps elevate menu engineering standards and drive culinary excellence.

Our core Idealogy

Trust

Honesty is the foundation of everything we do. We are admired for our trust and integrity. We do the right thing even when no one is watching.

Transparency

We are open, direct and accountable. We are straightforward, we say what we mean, mean what we say and do what we say.

Quality

We endeavour to deliver everything with high standards. Our goal is not to satisfy customers, our goal is to amaze customers.

Resourcefulness

We are problem solvers; we are all entrepreneurs. We create ways when there are no ways.

FINISYA OFFERS LIFELONG SUPPORT TO F&B BUSINESSES

  • Development & Planning Phase
  • Design & Branding Phase
  • Execution Phase
  • General Management
  • Ad Hoc Services
    • Business Assessment
    • Turnkey Solutions
    • Recruitment
    • Menu Development
    • Interior Design
    • Branding
  •  Investor Deck
  • Commercial Structure
  • Franchise Manual

Finisya at a Glance

Fastest Growing F&B Consultant in UAE

Located in Dubai Investment Park,

Dubai - United Arab Emirates

An inspired team of brilliant and competent individuals
Diversified F&B Consultant and F&B Service provider

120

Managed and Provided Solutions for Restaurants & Coffee Shops.

35

We supported the Opening of 35 New F&B Projects

250

Our Team have a combined experience of opening and managing over

2019

We Founded our business in 2019 at Dubai Investment Park

Restaurant start up services

Phase

01

Main Concept Idea & Space Requirements

Phase

02

Location Search & Market Analysis

Phase

03

Feasibility & Business Plan